The figures are daunting.
Cheri Mason-Lewis, Senior Marketing and PR specialist at Magic Sparkle Writing, has been responsible for the marketing and publicity of over twenty million square feet, with a value of over two billion dollars. This is no exaggeration. She has promoted housing developments with hundreds of homes and commercial real estate projects with hundreds of thousands of square feet at a time. Take a look at this list of some of the projects she has promoted.
Cheri Mason-Lewis, Senior Marketing and PR specialist at Magic Sparkle Writing, has been responsible for the marketing and publicity of over twenty million square feet, with a value of over two billion dollars. This is no exaggeration. She has promoted housing developments with hundreds of homes and commercial real estate projects with hundreds of thousands of square feet at a time. Take a look at this list of some of the projects she has promoted.
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Commercial Real Estate Properties
Hospitality/Resorts
Golf/Country Clubs and Communities
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Real Estate Case Studies
TOWER WALK OPENING & TOWER PLACE RELAUNCH
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The organization and challenge
Regent Partners is the owner of Tower Place in Buckhead. The building boasts 29 stories and over 600,000 square-foot of rentable office space. It is one of the most highly regarded buildings in the southeast. The building was to be relaunched with the addition of new retail space. Regent Partners needed to publicize the new retail area, known as Tower Walk.
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The solution
Cheri planned a publicity campaign that provided a steady stream of media placements, from the groundbreaking through to completion. In preparation for the unveiling of Tower Walk, she orchestrated a huge grand opening celebration.
During the event, the Flying Wallendas performed a daring highwire act, walking a tightrope from one building to another without a net. Cirque du Soleil characters performed in elaborate costumes as they mingled with the crowd. Food and beverages were provided by the new retail tenants. Several well-known bands provided music. A representative from the Mayor’s office declared it was “Tower Place Day.” The building was illuminated in green neon lights, and a spectacular fireworks display was launched from the roof of the building. It was a party unlike any seen before in Atlanta, and it attracted 5000 people. The event was widely reported throughout the Atlanta media, including prime time TV and a front-page feature in the AJC. |
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REAL ESTATE OBSERVER
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The organization
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The challenge
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The solution
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Richard Bowers & Company is Atlanta's premier, privately held commercial real estate firm. Established in 1980, the firm engages in the leasing and sale of commercial real estate, including office, industrial, retail, land and investment properties. It's services include property and facility management; design and relocation services; development and construction management; and financial services. For more information, click here.
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Cheri rose to the challenge of generating a record amount of publicity for the firm and its CEO. The CEO was so pleased with the results, that he retained Cheri’s services for the next 16 years. In addition to public relations services, Cheri also managed local and national advertising efforts, and managed special events and parties--coordinating entertainment, food, promotional items and guest speakers to promote the company’s Atlanta portfolio.
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Cheri developed a two-page leaflet that was used by the business into a 28-page magazine. The Real Estate Observer quickly became a prestigious publication that promoted the company's services and its buildings to readers throughout America. Cheri served as lead writer, editor, researcher, and design liaison for the Real Estate Observer for 16 years. If you would like to see a sample of the publication, please click here.
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OTHER REAL ESTATE PUBLICATIONS WRITTEN OR EDITED BY CHERI
Cheri has edited and written dozens publications to promote residential and commercial real estate.
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