Whether building a car or writing content for your business, details matter.  

It takes sharp, concise writing to tell your unique story in a way that delivers maximum performance, and to help you drive your business into the pole position. That's where Magic Sparkle comes in. 
  
It requires precision, to ensure that every element, however small, fits perfectly together, just as every component of a car depends on meticulous engineering. There is no place for waste or unnecessary parts.
 
Careful thought, collaboration and planning are needed to create something truly unique. There may be many incarnations along the way, but the finished product should make a connection with key audiences and reflect the qualities of your distinctive brand.
 
The fuel is in the ideas, the originality, the tone, the aesthetics, and the content. The speed is determined by snappy, well-paced writing that takes your audience to places they have never been before.
 
Finding the right writers is key, and you are in the driving seat to do that. You can choose writers of the mundane, or writers who love their craft and live by their words, focused on driving your business forward. As storytelling and marketing strategists, we can help you to tell your unique story.    

We help businesses tell their story through persuasive copywriting for: 

 ​Public relations  
Advertising
Marketing
Promotions
Websites
Newsletters 
Executive correspondence

Big Business Case Studies

THE COCA-COLA PUBLIC RELATIONS HANDBOOK

The business  

The challenge

The solution

The Coca-Cola Company is one of the world's largest soft drink businesses. One of the problems it faced was that plant managers did not know how to reach out to the media when needed, or to respond to media inquiries.  

The challenge was to understand every situation in which plant managers may need to communicate with the media, and to then create a solution. Cheri held a series of meetings to understand every detail.     

Cheri's solution was to develop a comprehensive, easy-to-follow step-by-step public relations handbook. The handbook instantly enabled all plant managers to effectively deal confidently with the media.  

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​KWC FAUCETS

The business

KWC has always been synonymous with Swiss precision engineering and innovative design.  The business started as a manufacturer of luxury music boxes, some 140 years ago. Now, it is a leader of high-end kitchen and bathroom faucets, and shower fittings. With the fusion of functionality, innovation and cutting-edge design, KWC products have won many international awards and set the standard for other faucet manufacturers to follow.     

The challenge

The challenge was to help KWC launch new products in the American marketplace. The KWC brand was largely unknown and was underrepresented in America.  Cheri developed a strategy that would get the KWC name and its new products in front of the very people who are most interested in buying faucets—readers of kitchen and bathroom magazines, trade publications and specialist websites, as well as commercial buyers, attending trade shows.   

The solution

Cheri crafted feature articles, product descriptions, media kits, and press releases, using high-resolution photography to tell KWCs unique story of innovation and quality.  The result exceeded all expectations. Cheri secured no less than 250 placements, including high-end consumer publications, as well as trade show representation. There was a massive boost in awareness of both KWC and the new products, enabling the business to expand its retail presence.