We can help you to develop
your training and educational materials, including:
Complete courses
Textbooks
Other non-fiction books
E-books
Booklets
Fact sheets
Quizzes
Lesson plans
Homework exercises
Video content
Subject-matter-expert blog articles
Our services include:
Program naming and identity
Curriculum planning
Creative content development
Course or material organization
Content writing and editing
AP Style, Chicago Style, in-house styles
Course material design
Program marketing and publicity
We write and edit for:
Corporate training
Employee development education
Continuous employee training
Customer product/safety education
Patient awareness education
Non-profit public awareness
Our clients include:
Small businesses
Large corporations
Non-profits
Healthcare organizations
Tutors and instructors
Authors of textbooks and other non-fiction
Blog owners and subject-matter experts
Authors of dissertations
OUR PROCESS TO CREATE EDUCATIONAL MATERIALS AND PROGRAMS
Meet with client -- Get to know client, stakeholders, audiences, and competitors.
Assess client needs -- Conduct research, collect data/information, develop program tactics.
Goal evaluation -- Who is the program aimed at? What do the participants need to learn?
Identity development -- Develop program or product name and corporate identity.
Creative concepting -- Develop taglines, headlines, themes, and aesthetics of materials.
Separate the content into well-organized units -- Write key objectives for each unit.
Prepare an initial sample -- We will write the first draft of a unit and invite client feedback.
Artwork and design -- Partner with and manage graphic design process.
Revise design to incorporate client feedback -- We invite client feedback at every stage.
Knowledge assessment -- We complete the content, plus student assessment exercises.
Listen to client needs. -- Throughout the process, we listen and respect client input.
Evaluate program (if applicable) -- Identify areas in need of additional student study.
Educational Case Studies
THE BABY STEPS EDUCATIONAL PROGRAM FOR NEW PARENTS
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The organization
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The challenge
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The solution
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Children’s Healthcare of Atlanta is one of the largest pediatric healthcare organizations in the United States. The non-profit includes three hospitals and 27 neighborhood locations, with access to more than 2,600 pediatric physicians and practitioners. It employs more than 11,500 staff and treats over 430,000 patients each year, from every county in Georgia, and it performs more than 43,000 surgical procedures. For more information, please click here.
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Children’s Healthcare found that healthcare organizations lacked easily accessible information for parents to take care of their infants. There was usually more instruction on maintaining a new car or a washing machine than looking after a newborn baby. The challenge was to create an educational platform that would help parents to give their infants the best start in life by increasing awareness of vital health and safety issues.
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Cheri researched, developed, named, wrote, and edited Baby Steps, an educational program for new parents. It consists of a 44-page educational booklet, supported by online and broadcast media. Cheri worked with physicians to develop the content, and with graphic designer, Matt Stepp, to create the overall look and theme of the project. The program was so successful that it went on to win an IABC Silver Flame Award.
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Click here to download the award-winning Baby Steps educational booklet.
THE AMERICAN CERTIFICATE OF LANDSCAPE DESIGN
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The organization
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The challenge
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The solution
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Hugh Dargan and Mary Palmer Dargan are nationally renowned Landscape Architects. They have designed stunning utopias across America and internationally. Their work has been featured on TV shows, and in newspapers and magazines. They have authored books and have taught landscape design courses at university level. To learn more about Dargan Landscape Architects, please click here.
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Mary Palmer Dargan wanted to build on her professional experience and her years as a former professor of Landscape Architecture and Planning at Clemson University to launch new courses that would give budding garden designers a solid foundation. She searched Metro Atlanta for a talented academic writer to develop and write all the course materials and selected the Magic Sparkle Writing Service.
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Trevor conceptualized, wrote, edited, and formatted the course materials for the American Certificate of Landscape Design, including e-books that consist of fact sheets to accompany lecture videos, course summaries, fun quizzes, and homework sheets. The materials were so well received, by both the client and students alike, that the Dargans commissioned more than 20 course units.
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